We believe AI should understand and act, not just respond. Founded in Cardiff in 2023, SystemsX builds four connected products: Sense, Intelligence, Knowledge and AI Agents. That turn customer conversations into measurement, understanding and action.
2023
Founded in Cardiff, Wales, and operating internationally through SystemsX USA Inc. Proudly headquartered in Wales, built for contact centres everywhere.
4
Connected products: Sense, Intelligence, Knowledge and AI Agents. Each one complete on its own; together, one system that measures, understands, knows and acts.
Gareth Arnold and Liam Denston founded SystemsX in 2023. Operations and engineering in one room, sick of teams sampling a call or two a month and calling it quality. Sense was their answer, then a whole platform.
Gareth Arnold & Liam Denston
Founders, SystemsX
AI here removes the listening, downloading and scoring drudgery, so your people coach, sell and serve. Every product flexes to how you work, and it runs on your data in your system, never tied to one vendor.
2023
Gareth Arnold and Liam Denston start SystemsX in Cardiff, Wales, with one conviction: sampling one or two calls a month isn't quality assurance, it's a blind spot. Work begins on Sense, built to analyse 100% of interactions.
Proving Sense
Sense goes live inside real contact centres at Hays Travel and World Travel Holdings, built collaboratively, side by side with the teams using it. The results: 55% of supervisor hours saved per week, 85% improvement in quality call scores, and every agent coached, not just the sampled few.
Growing the ecosystem
Understanding interactions raised the obvious next questions: what do we know about each customer, what should every team answer, and who acts on it? Intelligence, Knowledge and AI Agents join Sense, and SystemsX USA Inc takes the platform international.
Today
Four products, one loop: Sense measures, Intelligence understands, Knowledge answers, AI Agents act, and every AI agent call is scored by Sense exactly like a human one. Smart alone; powerful together.
AI scoring, compliance and coaching across 100% of your customer interactions. The interaction analysis and performance layer, and where the loop begins and closes.
Structured, lasting customer profiles built from what customers actually tell you. The customer understanding layer.
A private, governed knowledge base that gives every team the same trusted answer. The business brain.
Configurable, goal-driven AI agents that handle conversations and deliver outcomes. The action layer, scored by Sense like any team member.
"Now SystemsX does all of that for us as well."
Sukie Rapal
Head of Digital Sales, Hays Travel
A 30-minute walkthrough with a specialist, shaped around your sector and use case. No commitment, no pricing pressure, or talk to us about partnerships, careers or anything else.
