Each call is transcribed, the speakers are separated, and the call is tagged by type. The tag routes it to the right scorecard: weighted quality metrics that each score 0-100% and roll up into the overall QA score, plus pass/fail compliance checks, an empathy assessment and customer behaviour signals. Those combine into a single CXS, the customer experience score. Every metric, weighting, compliance rule and tag is defined by you, scoped by direction, department and brand, so sales, service and complaints calls are each judged by their own standard.