Designed and proven in travel, booking calls scored for conversion, service and brand adherence, with both of our flagship Sense case studies run by travel businesses.
Built around:
The Connected AI Ecosystem
One AI ecosystem
for every customer conversation.
every
every call, chat, agent, opportunity, coaching moment
SystemsX connects five AI products that score every call, email and chat, remember every customer, give every agent the right answer, help them practice, and act on every commitment – within minutes.
Whether you run 10 agents or 10,000.
Sense named Technology Innovation of the Year
“We built Sense so businesses no longer have to make decisions from a small sample of customer conversations. Being named Technology Innovation of the Year at the 2026 TTG Travel Industry Awards is a proud recognition of our team, our customers and the real problem Sense solves.”
- Quality, compliance and coaching made visible
- Scored against your own quality and compliance standards
- Proven in travel. Built for every customer-facing industry.
Simon Powell
CEO
100%
of customer interactions analysed, not a monthly sample.
55%
of supervisor hours saved per week at World Travel Holdings
300+
team members on one platform at Hays Travel.
Trusted by customer-facing teams at
The ecosystem
Four products. One loop: measure, understand, know, act.
Each product is complete on its own, smart alone, powerful together. Connected, they form one loop: every interaction is measured, every customer is understood, every answer is governed, and every action is scored right back where it started.
Start with One: Most customers begin with Sense. Each product you add makes the others more valuable- the Loop is an option, never an obligation.
Sense
AI scoring, compliance and coaching across 100% of your customer interactions. QA, empathy, behaviour and compliance - scored on your framework, not ours.
Intelligence
Structured, lasting customer profiles built from what customers explicitly tell you. Preferences, blockers, history and context- retained across every interaction.
Knowledge
A private, governed knowledge base that gives every team member and AI agent the same trusted answer. No hallucinations. No conflicting information.
AI Agents
AI agents shaped by your campaigns, queues, briefings, flows and guardrails - then scored by Sense just like a human. Accountability built in from day one.
SystemsX in 90 Seconds: The Connected AI Ecosystem for Customer Conversations
A 90-second overview of SystemsX, the connected AI ecosystem for customer conversations. Sense scores 100% of your calls, emails, chats and meetings. Intelligence remembers what every customer tells you. Knowledge and AI Agents give customers and your team one trusted answer. And Coach lets new starters practise before their first real call.
No lock-in
Built to fit your stack.
We connect to the platforms you already run – with no migration project and no dependence on any single AI provider.
Free integrations, live within 24 hours.
SystemsX connects to Genesys, RingCentral, NICE, Mitel, Wildix, Gamma, Salesforce, HubSpot, Pipedrive and more. Calls flow in from your phone system, and results go straight back into your CRM, with no disruption to how your team works today.
We use multiple AI models. And we switch as better ones emerge.
Systems X combines multiple AI models to produce the most accurate outcomes, not a single provider making every decision. Because we're not locked in, neither are you. As better models emerge, we switch. Your accuracy improves without you lifting a finger.
Your data stays yours.
SystemsX is a private AI system. Your interactions, scores and knowledge live in your environment of the platform, not fed into a public AI model, and never used to train models for anyone else. The platform is also AI-agnostic, so underlying models can change without touching your data, your scoring rules, or your knowledge. For regulated businesses in financial services, healthcare, and legal, that's not a nice-to-have. It's the baseline.
What our customers say
See Customer Stories
Sense AI not only shows us what's happening in calls but also why. It has transformed the way we coach, benchmark, and make decisions.
Alex Dixon
Business Solutions Director, World Travel Holdings
Sectors
Built for the way your industry works.
Every business is set up with its own metrics, compliance rules and knowledge, so SystemsX fits the way your industry talks to customers. Eleven sectors, one connected ecosystem.
Run different scorecards per client, campaign and brand from one platform, and prove quality to every client with evidence from 100% of calls, not a sample.
Built around:
Every required disclosure checked on every call, built for teams working under FCA expectations, with pass/fail compliance evidence behind each conversation.
Built around:
Patient and member conversations handled with care, private AI, every interaction scored for empathy and accuracy, for teams working under HIPAA and GDPR expectations.
Built around:
See SystemsX in Action
Frequently asked questions
The short version of how the ecosystem works, and what it means for your data, your AI strategy and your first ninety days.
SystemsX is a connected AI ecosystem of five products: Sense analyses and scores every customer interaction; Intelligence builds lasting customer profiles from what customers tell you; Knowledge is your private, approved knowledge base; Coach lets agents practise realistic calls before going live; and AI Agents handle conversations, scored by Sense like any human call. Each product works on its own. Most customers start with Sense and add more when they're ready, so you never need all five to get started.
Traditional quality monitoring samples one or two calls per agent per month, scored manually and subjectively. Sense analyses every qualifying interaction automatically and scores it against your own frameworks, QA, Compliance, Empathy and Behaviour, rolled into a single CXS, so coaching, compliance and reporting run on evidence from 100% of conversations, with feedback landing the same day rather than weeks later.
Your data and knowledge live in a private system built for your business, not in a public consumer LLM. Knowledge is a governed, business-specific source of truth with structured libraries (Main, Storage and External), and Intelligence only captures what customers explicitly state. Your data is yours: it is not used to train public models.
No. The platform is AI-agnostic, it is not built on a single AI provider. Underlying models can change as the technology improves; your configuration, your scoring frameworks, your knowledge and your history remain. You get the benefit of better models without rebuilding your system around them.
Fast, because nothing waits on a data project. Your scoring frameworks are configured to your business (with proven defaults to start from), and analysis begins as soon as interactions flow. From the first scored calls you have transcripts, scores and coaching evidence; within the first weeks, supervisors typically stop manual call reviews entirely, at World Travel Holdings that meant 55% of supervisor hours back each week.
Get started
See what 100% visibility looks like.
A 30-minute walkthrough with a specialist, shaped around your sector and use case, see the platform on real workflows. No commitment, no pricing pressure. Or talk to us about your use case.