Four products. One loop.
Each product works on its own. Connected, they form a system where every measurement improves understanding, every insight improves action, and every action is measured again.
Sense
Analyses 100% of calls, messages and emails to score quality, compliance, sentiment and empathy in real time.
Intelligence
AI-powered insight that turns everyday conversations into a living, connected view of every customer relationship.
Knowledge
A private, intelligent business database that connects to your CRMs and booking systems, so agents and AI always work from verified, current data.
AI Agents
AI agents that handle real business processes, not just chat, following your workflows, using verified data, and routing complex enquiries to a human when needed.
How the loop works in practice
The four products are independent, but they are designed to feed each other. Here is what happens when all four run together.
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No team can review every interaction. Sense can.
Sense analyses every call, email and chat after it completes, scoring against your QA criteria, flagging compliance risks, capturing sentiment and behaviour patterns. Those results flow directly into Intelligence, building a richer picture of each customer with every interaction that passes through.
- Every interaction scored, not a sample.
- Better coaching from real evidence → agents improve → measurable impact on conversion and satisfaction
What your customers tell you, remembered correctly.
From every Sense-analysed interaction, Intelligence extracts the facts customers explicitly disclose, preferences, budget, circumstances, lifestyle. Timestamped, sourced, and high-confidence only. Nothing inferred, nothing assumed. Those profiles inform how AI Agents personalise conversations, and give human agents richer context before they pick up.
- Agents with context close more and waste less time on discovery
- Profile data improves targeting and campaign relevance
The same answer, every time, from every agent.
Your policies, products and processes live in Knowledge, maintained by the people who own them. When a human agent needs to answer a question, they draw from it. When an AI Agent needs to respond, it draws from exactly the same place. One source, so answers are consistent, current, and grounded in what your business actually says.
- Faster, accurate answers → quicker resolution → more time on revenue-generating conversations
AI that knows your business and your customers, before the conversation starts.
AI Agents handle inbound and outbound conversations using Knowledge for accuracy and Intelligence for context. They're configured per campaign, with defined flows, personalities, briefings, and guardrails. Every interaction they handle is then evaluated by Sense against the same criteria as your human agents, closing the loop and informing what gets refined next.
- Grounded in your business knowledge and customer context
- Qualifies and re-engages pipeline at scale, without adding headcount
Each product is complete on its own.
Most customers begin with Sense, then expand as they see the value of connecting the loop.
See the loop run on your own interactions.
A 30-minute walkthrough with a specialist, shaped around your sector and use case, see the platform on real workflows. No commitment, no pricing pressure.
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Platform questions, answered
How the ecosystem fits together, and how it fits your business.
No. Sense, Intelligence, Knowledge and AI Agents are each complete standalone products, most customers start with one, typically Sense. They are designed to feed each other, so each product you add makes the others more valuable, but the loop is an option, never an obligation.
Sense analyses and scores 100% of your qualifying interactions. Intelligence takes what customers explicitly disclose in those conversations and builds lasting profiles. Knowledge holds your governed business answers, which both your team and your AI Agents draw on. AI Agents then act, running conversations and delivering outcomes, and every one of their calls goes back into Sense to be scored like any team member's. Measurement improves understanding, understanding improves action, and action is measured again.
No. The platform is AI-agnostic, it is not built on a single AI vendor, so models can change as the technology improves while your configuration, data and workflows remain. Your knowledge and customer data live in a private system, not in a public consumer LLM.
The frameworks are yours, not ours. In Sense you define the metrics, compliance checks, tags, categories and behaviour signals that matter, "good" differs by call type, department and brand. Intelligence's capture framework is blank by default: you decide which customer fields are stored, which stay internal, and which sync to your CRM. AI Agents are shaped per business through Campaigns, Queues, Personalities, Briefings, Flows and Guardrails.
In a private, business-specific system. Knowledge is governed for ownership, freshness, review cycles and visibility, so teams and AI work only from approved content. Intelligence stores only high-confidence facts customers have explicitly disclosed, preserving history with timestamps and sources. Sense supports redaction of personal data from transcripts where required.
The same way you keep people accountable: measurement. AI agent interactions are scored by Sense against the same QA, Compliance, Empathy and Behaviour frameworks as human calls, with guardrails defining what an agent must not do and when it must escalate to a person. If an agent isn't performing, you'll see it in the same reporting you use for your team.