We're delighted to announce that the Association of Bonded Travel Organisers Trust (ABTOT) has appointed SystemsX as its first AI Commercial Services Partner.
ABTOT is a government-approved financial protection body representing more than 400 specialist travel organisers across the UK. It helps travel businesses comply with the Package Travel Regulations through its financial protection schemes, while providing trusted industry guidance and support.
Through this new partnership, ABTOT Members will gain access to the same AI technology already helping leading travel businesses improve booking conversions, customer service and operational efficiency.
The appointment reflects SystemsX's growing presence in the travel sector and ABTOT's commitment to helping its Members access innovative, proven technology.
Helping travel businesses turn customer conversations into commercial value
SystemsX uses AI to analyse 100% of customer calls, chats and emails. That helps businesses monitor quality and compliance, improve staff performance and uncover missed sales opportunities.
SystemsX also captures valuable insights into what customers are saying, helping businesses better understand their customers and make more informed commercial decisions. Our core platform, Sense, won Technology Innovation of the Year at the TTG Travel Industry Awards 2026.
From there, travel companies can use SystemsX AI Agents to train their teams through live simulation, and to run autonomous sales and marketing across social, web and voice channels.
We already work with leading travel businesses including Hays Travel and World Travel Holdings UK.
Why ABTOT selected SystemsX as its first AI partner
Julie Jones, Chief Marketing Officer at ABTOT, said:
“Many of our Members are interested in using AI but are looking for practical solutions that can deliver measurable benefits. SystemsX stood out because of their proven success within the travel sector and the positive feedback we received from Members already using their services. Their combination of industry knowledge and innovative technology makes them an excellent fit as ABTOT’s first AI Commercial Services Partner.”
Supporting AI adoption across the travel industry
Simon Powell, Chief Executive Officer at SystemsX, said:
“ABTOT has an excellent reputation for supporting travel businesses and maintaining high standards across the industry, so we’re delighted to be selected as its first AI Commercial Services Partner.
“We’re already seeing the impact of our technology across the travel sector, from improving booking conversions to giving managers back valuable time. Through this partnership, we look forward to helping more ABTOT members achieve those same results, whether they’re just getting started with AI or looking to build on what they’re already doing.”
Exclusive benefits for ABTOT Members
ABTOT Members can start a one-month free trial, with consultative onboarding and a dedicated Customer Success Manager. SystemsX connects to the phone system you already have, so there’s nothing to rip out and replace, and you can be live in days.
To find out more, contact the SystemsX team at systemsx.ai or find us on ABTOT’s Commercial Services Partners page.